2024 NECO Marketing Questions and Answers
(Essay and Objectives)
2024 NECO Marketing Answers: Get the NECO 2024 Marketing Questions and Answers for 2024 Paper 2 and 3 (Electronics Essay and Objectives).
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NECO 2023 Marketing Questions
NECO 2023 Marketing Objectives Solutions
NECO 2023 Marketing Essay Solutions
2023 NECO MARKETING ESSAY
NUMBER (1)
(1a) A product is a tangible or intangible item that is offered to customers in the marketplace for consumption or use. It can be a physical object, such as a car or a smartphone, or it can be a service, such as a haircut or a software application.
(1b)
(i)Consumer products: These are products that are purchased by individuals for personal use and satisfaction. Consumer products can be further divided into four subcategories: convenience products (low-priced items that consumers buy frequently and with little effort, such as snacks), shopping products (products that consumers compare and evaluate before purchasing, such as clothing), specialty products (unique products that consumers are willing to go out of their way to find, such as luxury watches), and unsought products (products that consumers may not actively seek out, such as emergency medical services).
(ii)Industrial products: These are products that are used by businesses to produce other goods or services. Industrial products can be categorized as materials and parts (raw materials or components used in the production process, such as steel or computer chips), capital items (long-lasting goods that are used in the production of other goods or services, such as machinery or buildings), and supplies and services (consumable items or activities used in the production process, such as office supplies or maintenance services)
(1c)
(i)Lack of market demand: One of the main reasons for the failure of new products is a lack of demand in the market. This can occur if the product does not meet the needs or wants of the target customers, or if there is insufficient consumer interest or awareness about the product. Conducting thorough market research and understanding the needs and preferences of the target market is crucial to avoid this failure.
(ii)Poor marketing and promotion: Another reason for new product failure is poor marketing and promotion efforts. Even if a product has a strong demand, if it is not effectively marketed and communicated to the target audience, it may not gain traction in the market. Inadequate advertising, improper positioning, or a lack of effective distribution channels can hinder the success of a new product. It is essential to develop a comprehensive marketing strategy and allocate sufficient resources towards promoting the new product to maximize its chances of success.
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They went inside the house continuing their chit chat. By the time they were in home, it was 1.30 p.m. Sumati went to kitchen to prepare food. They had breakfast at 8 a.m. She asked Raghu to wait in the hall for half an hour and spend time reading news paper or watching television. He followed her with romantic mood. Sensing the situation, she took him to drawing room and told not to disturb her. She had to drag him physically due to his unwillingness to move. When the food was ready, both had food. They had lunch silently without entering in to discussion. Both of them wanted to have rest lying on the bed. Sumati was in sound sleep. Raghu could not sleep due to unrest. He immediately went to garage and took the cover kept in the flower pot. He preserved the cover in a safe place. He returned to bed room to take rest.
At the same time, somebody was knocking the door. Sumati got up to open the door. Raghu also followed her. The person, who knocked the door, was Postman Vinay.
“Sir, I have got urgent work with you. Can you spare few minutes.”
Raghu told Sumati that he will be back within half an hour.
They went to a nearby restaurant and ordered coffee.
“Vinay, what do you want from me.”